Spend some time picking out two versatile brand font styles and you’ll have what you need to establish a memorable visual brand.
It’s easier for your visitor to notice, absorb and remember two brand fonts than it is three, or four or more. In order to maintain visual consistency, pick two fonts - just two. Now let’s go over the best way to combine and use brand fonts - I’m about to share a few closely guarded design secrets! How many fonts should a brand have? If so, then you should know which brand fonts will work for your website. There are two main brand personality categories.
Related: How to Define Your Brand Personality: Start with this Quick Quiz Fortunately, I have a quick quiz that will help: The easiest way to pinpoint what fonts to consider is to first pinpoint your brand personality. Now? Web typography is as powerful as print typography in terms of choice and the ability to customize the look of your website. In the early days of the internet, you wouldn’t expect to see your exact brand fonts on your website - it’s usually wasn’t available. Users don’t need to have the typeface installed in order to see it used on a web page. Fresh fonts served dailyīoth services work in a similar fashion: typefaces are “served” up onto users’ machines, much the way websites are served on the internet. On this blog, I switched from the web standard Georgia to Gentium Book Basic, which is a Google font that’s classic and easy-to-read. Google Fonts is free and offers a robust collection of open-source typefaces suitable to standing in as your brand fonts.Īdobe Fonts (formerly Typekit) is a commercial solution that’s reasonably priced, and offers a wide range of beautiful brand fonts.Īdobe Fonts includes collections from major type foundries and typeface designers. In this post, you’re going to get the resources you need to use beautiful brand fonts on your website - plus five tips that will show you how to combine website typefaces like a pro. There are two companies offering you the ability to customize the typefaces on your website, and they’re easy - and often free - to use. The subscription costs $16.Your “brand voice?” It all starts with your brand fonts!Īnd the #1 place to start using your brand fonts is on your website.
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